ROARK
Roark is an apparel brand rooted in travel and exploration. Each season is inspired by a new destination where surfing, climbing, skateboarding, and adventure is at the forefront.
Here I showcase work from my time at Roark as their Digital Graphic Designer.
WEB BANNERS
An important part of my role as a Digital Designer was to design and create web banners for the Roark website. These banners consisted of campaign launches, collaborations, seasonal and product promotions, and more.
Email design was another important part of my day to day tasks at Roark. Creating visually interesting email designs was a tricky task. It was important for me to make them look less generated and more designed. I created emails for campaign launches, product pushes, sales and promotions, events, and more. These emails were very successful for Roark in regards to revenue and awareness.
EMAIL DESIGN
ORGANIC SOCIAL
I designed organic social assets for Roark’s mainline, and Run categories from product pushes to campaign launches.
PAID SOCIAL
Provided designed paid social assets for seasonal campaigns.
ILLUSTRATION
I had the opportunity to Illustrate for a variety of Roark events such as the opening of their Park City, Utah location during the Sundance Film Festival where many events took place, and for a brand wide event.
POP
I Designed and created modular mag stands fixtures for seasonal in-store campaign launches, and additional pieces to tie the collection together, such as Tahitian tiki sculptures and beer bottles to tie into the overarching Tahiti and Hinano beer collection. In addition to these assets, I participated in designing window assets, editorial ads, and other in-store collateral.
